Now, how to portray this on a website? We set to work brainstorming the look and feel of the website, and I got to work finding a photographer who could use both still and video to capture our vision. My creative brief ran like this:

I want the photoshoot to focus on that warm feeling you have when you sit down with a good friend over tea to talk and be heard. Some shots coming to mind are a close up on a hand, a curl of hair, a necklace. It would be great to have a mom sitting there on the couch with her baby. You know, a story of two women coming together to talk about the stuff that really matters in their lives. 

Our photographer nailed it. Jocelyn also nailed it by matching her outfits to the color of the available couches on location. Also, her hair looks amazing. The photographer used natural, available light to give a natural feel to the scenes. The video moments worked wonderfully to give a pause in the website. For example, when you click on any of the home page slider images (except online education), then you are taken to an interim page with a relevant video background and a button to continue forward. (All non-supported browsers, such as Internet Explorer, display a still image.)

Accomplished:

  • Coordinated with photographer to obtain key photography that fit the vision and values of Jocelyn’s unique brand of therapy
  • Concept and implement visual language of Jocelyn Jenkins: Logo, colors, hand-scripted text, and photo editing
  • Researched photographers local to Jocelyn and coordinated photoshoot with a specific shot list and creative brief
  • Edited raw video to create video spaces for website
  • Made website wireframe, mockup, and final layout & design
  • Performed SEO strategy with long-tail search keywords
  • Hardened website to hacks, set up security scanning, and established off-site daily backups
  • Set up hosting on my VPS with solid state hard drives

Visit Jocelyn’s website: www.jocelynjenkins.com

Here are screenshots of her site: