Lee Veal

Getting Lee’s site organized was all about showing people what it’s like to be on his treatment table. There is no one on the face of the planet that uses myofacial release, muscle energy, and chiropractic knowledge like he does, so conveying the gentle treatments and what they are like via a website required some thought. As with most of my recent projects, video seemed to be the best way to show people.

The first was the obvious choice to make some tutorial videos about using his cranio sacral methods with babies. The other choice was to use video as the background of the opening moment of his website. You almost can’t tell that you’re looking at video until you see the slow movement of the woman’s head as Lee works her neck ever so gently. I have yet to show this website to a woman who doesn’t say, “Ohhhhh I want THAT.”


  • Set up multiple photoshoots and shot key photography and video that fit the vision and values of Lee Veal’s treatment style
  • Concept and implement visual language of Lee Veal: Logo, colors, hand-scripted text, and photo editing
  • Edited videos into tutorial videos and website background videos
  • Made website wireframe, mockup, and final layout & design
  • Performed SEO strategy with long-tail search keywords
  • Hardened website to hacks, set up security scanning, and established off-site daily backups
  • Set up hosting on my VPS with solid state hard drives
  • Set up 3rd party email system with Mailchimp, implemented visual language of Lee Veal, and trained Lee and his staff on how to send out newsletters

Visit Lee’s website: www.leevealdc.com

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