Scroll down to view resume or open it as a PDF: Joe Valley Resume 2019

Work Experience Elaborated

Product Designer: Cognizant Accelerator (Quick Left)

October 2017 – Current

Being a product designer at Cognizant Accelerator, previously Quick Left, means that I am part of a startup culture that feeds the needs of a fortune 200 company. We are currently in Launch Pad 2, a 6 month MVP sprint that works to develop an idea quickly and then seek funding from internal investment. There are currently 10 teams working on 10 different ideas that range across all the major industries. Blockchain and machine learning are part of nearly every team. The basic idea of the Cognizant Accelerator and the Launch Pad program is that we make digital products that aren’t just made for one client; they are scalable products used for many clients. In the mad dash for the future, Cognizant has made this accelerator program to move away from the antiquated waterfall methodology that product development has followed for years.

My role as a product designer is to speak the voice of the users and move the design conversation forward in conjunction with development. Here is a list of what I do:

● Concepting and requirements gathering for product development
● Wireframing
● Creating the visual designs (comps)
● Collaborating with front end engineers to implement visual designs
● Motion design
● Performing UX research to support user-centered design practices
● Photography

UI/UX Designer & Photographer: Exadel

March 2017 – October 2017

Exadel is a software engineering company that offers custom development services with R&D centers in North America and Eastern Europe. I joined the creative team at Exadel in their Boulder office and supported their re-branding effort that encompassed 25 offices in 10 different countries around the world. I created photography to support their new identity in addition to key developments in their logo, on-site signage, and year-end reports.:

● Creating Branded Photography
● Motion design
● Logo design & branding
● Collaborating with front end engineers to implement visual designs
● Wireframing
● Creating the visual designs (comps)
● Developing marketing collateral to be used on websites and email campaigns
● Performing UX research to support user-centered design practices
● Concepting and requirements gathering for product development

Visual Designer & Photographer: Useagility

February 2016 – March 2017

Useagility hired me in early 2016 to support their branding effort for their new UX training company, Pointworks Academy, and then they hired me full time to support their overall client work. A key account was with Hallmark cards where I coordinated the photography for Hallmark’s online sales through Amazon. I operated as art director, ensuring the photography and styling was on brand. I managed a team of photographers to create thousands of photographs and short videos that represented each of the Hallmark products for sale online.

● Designing style guides to be be applied to sophisticated wireframes that the team develops in Axure
● Creating the visual designs (comps) in Photoshop for the pages designed in Axure
● Studio photography
● Product styling
● Web Design
● Logo & Branding
● Developing marketing collateral to be used on websites and email campaigns
● Recruiting participants for testing sessions (finding usability of website/application)
● Taking care of all the office plants

Art Director: Brockton Creative Group

September 2015 – January 2016 

As an art director at Kinetic Supply, my primary challenge was nurturing a sense of belonging and safety within a small creative group who had recently been purchased by a larger company. Within this structure, I created script-based logos, digital billboard ads, and all manner of web/print collateral. One of my primary efforts was also in developing and maintaining and ongoing email campaign using IBM’s email marketing program, SilverPop. I was responsible for organizing the email calendar, creating the email designs, and scheduling all campaigns for deployment.

Founder & Lead Designer: The Design Valley

October 2009 – September 2015

I formed this agency, which represents the constellation of designers, programmers, developers, front-end engineers, web hosting specialists, copy writers, and photographers. Our focus was on developing websites for individuals, companies, and non-profits working in childbirth. This is where I grew my skills in leadership, management, product design, and branded content.

Therapist, Educator & Creator: Empowered Papa

May 2008 – September 2015 

When Andrea and I were expecting our first baby, we encountered an amazing amount of information, yet not all of it was useful. Furthermore, most of the material didn’t address the dad’s role in birth. We gathered everything we found to be good and developed a childbirth prep class for dads. The idea caught on.

The work I did with Empowered Papa:

  • Taught a childbirth prep class specifically geared for dads
  • Developed and taught a counseling skills course for birth professionals
  • Created and maintained
  • Created tutorial videos for online learning
  • Created and maintained a database of professionals

Empowered Papa has allowed me to travel around North America to teach and give keynote presentations.

Therapist & Psychological Testing: Wieland & Associates, Inc.

February 2010 – June 2012  (2 years 4 months)

This is where I cut my teeth in the counseling world. I had a full case-load of counseling clients and also headed up the testing department. My responsibilities included the following:

  • Administered tests for intelligence, personality, clinical functioning, and spectrum disorders
  • Scored all testing material
  • Wrote the psychological evaluations
  • Coordinated billing with insurance companies
  • Delivered assessment results to clients, schools, & legal system
  • Overhauled assessment department by streamlining managed care billing procedures, organizing testing materials, and clarifying client contact procedures

Even though I will likely never return to performing psychological testing, I am thrilled to have had such an intimate view into the human experience.



  • Positive team dynamics
  • Task delegation
  • Decision making
  • Problem solving
  • Time management


  • Art direction
  • Photo editing & manipulation
  • Video production & post
  • Editorial authority: strategic support for naming & messaging
  • Branding/design assets management & development
  • Wireframe design
  • Refining information architecture design for simplicity and UX
  • Vector-based graphics design
  • Handlettering
  • Photography & Video Production


  • Client discovery, SWOT assessment, unique value analysis
  • Account Management
  • Project Management
  • Customer Service


  • CMS & site functionality integration
  • WordPress plugin selection, setup, and managing custom development
  • SEO strategy, development & implementation
  • eCommerce development & implementation: woocommerce, PayPal, SquareSpace, Shopify
  • Virtual private server setup and management for web hosting
  • Website security setup & management
  • VPS hosting with cPanel and WHM


  • Inbound Marketing strategies
  • Email marketing services setup, campaign creation, list management, and email deployment: MailChimp, TinyLetter, & SilverPop
  • Social media marketing strategy and storytelling

Tools & Programs

  • Sketch
  • Adobe CC: Photoshop, Illustrator, InDesign, Premier Pro, Lightroom, After Effects
  • Apple: Pages, Keynote, Numbers & GarageBand
  • MicroSoft: Word, Excel, PowerPoint
  • Digital Audio Recording
  • ScreenFlow (Telestream)
  • Mac OS & iOS
  • Canon Cameras & Lenses: Digital, Film, Still, & Motion
  • Studio Photography & Lighting
  • Brush Pens, Calligraphy Tools, Paints, Pencils, etc.


Argosy University:
Master of Arts in Community Counseling
Denver, CO (2006 – 2009)

Albion College:
Bachelor of Arts in Psychology & Fine Art
Albion, MI (2005)

Queensland College of Art:
Studio Photography & Lighting
Brisbane, QLD, Australia (2004)


  • Telling stories with design
  • Brand voice and inspiration
  • Photo work flow
  • Typography
  • Website design
  • Empathic listening
  • Public speaking
  • Team mentality & Collaboration
  • Event planning
  • Apple OS
  • Remote collaboration


Ideal teams are high-trust environments working within this flow:

Brand > Storyline > Digital Product > Video > Photography > Website > Social Media > Email > Engagement  ☼

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