PRODUCT DESIGNER · LONGMONT, COLORADO

Joe Valley
Product Designer

I’m energized by imagining a world made better by something new. With 15 years of corporate design experience, I serve as a player-coach, advocating equally for business goals and meaningful user experiences.

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EXPERIENCE

Where I've worked.

Joe Valley

June 2023 — Present

Remote / On-site

Freelance Designer

  • Yoga International: Led product design across AI, SaaS, and consumer platforms, improving activation and engagement (e.g. −30% time-to-play) while building scalable, WCAG-aligned design systems.
  • Startups: Founded and launched two ventures — a sustainable home-goods brand and Puffin Sauna Club — leading product design, branding, physical prototyping, and early go-to-market strategy.
  • Making Space, Inc: Directed zero-to-one product strategy for mission-driven SaaS, creating accessible workflows and scalable foundations through close collaboration with founders and engineering.

RollWorks

Feb 2022 — July 2023

Remote

Senior Product Designer

  • Led UX for a B2B ABM/ABX platform, shipping zero-to-one and optimization initiatives across revenue teams.
  • Consolidated fragmented sales tools into a unified Salesforce dashboard, driving adoption, efficiency gains, reduced churn, and 2.5× ACV.
  • Launched a keyword-intent trial generating $7M in 6 weeks.
  • Standardized scalable patterns for data-rich workflows and AI-driven insights across the platform.

Tribe Dynamics

Apr 2021 — Feb 2022

Remote

Senior Product Designer

  • Led analytics and workflow UX for a B2B MarTech SaaS platform serving enterprise brand teams.
  • Scaled data-visualization systems to improve insight clarity and competitive benchmarking.
  • Simplified complex data models into intuitive, research-informed product experiences.

Trineo

Apr 2019 – Apr 2021

Boulder

Senior Product Designer & Team Lead

  • Led enterprise SaaS and mobile product design, launching Clear Channel Outdoor’s unified design system and shaping Marriott’s mobile-first experience.
  • Scaled team execution and cross-functional alignment, improving velocity, accessibility, and system consistency.
  • Defined research, information architecture, and scalable interaction patterns across dashboards and high-traffic multi-platform journeys.

Cognizant Accelerator

Oct 2017 – Apr 2019

Boulder

Senior Product Designer

  • Led zero-to-one SaaS discovery and design, validating concepts and shaping product direction.
  • Converted research into prototypes and system frameworks that informed engineering and investor strategy.
  • Elevated design operations, improving cross-functional alignment and iteration speed.

SKILLS

What I bring.

Design & Build

Figma, Adobe Creative Cloud, Miro/FigJam, Iconography, Branding, Photography, Framer, Jira, Audio Production, AI tooling

UX Design

Research Methodologies, Design Strategies, Prototyping, Testing / Validation

Leadership

Team Facilitation, Project Oversight, Creative Direction, Workshopping, Mentorship

EDUCATION

Where I studied.

Community Counseling / Master of Arts

Argosy University Denver / Illinois School of Professional Psychology

Psychology & Fine Art / Bachelor of Arts

Albion College, Michigan

Fine Art & Photography Studies / Study Abroad

Queensland College of Art, Griffith University, Brisbane, Queensland, Australia

ACHIEVEMENTS

Beyond the work.

From age 12 until present day, I have been a student of music, starting with guitar, then piano, and finally the drums. I worked hard to become the jazz band drummer in middle and high school, which led to a significant scholarship to study in college. Music has been a way for me to navigate the complexity of life in a state of flow and curiosity, which influences everything I do in life. Whether it is organizing and playing the music for a Sunday church service, or playing for audiences in evening performances, I find great joy, peace, and love unfolding with diverse collaborators.

I have also found a love of photography, starting in college, which has brought me to capture thousands of portraits around the world. I have been photographing early-stage founders since 2023, which crosses my love of product and portraiture. There are between 250 and 500 people on LinkedIn who are using the portrait I made with them as their profile picture.